Yesterday we printed our first Pizza Hippo fliers of the season and have already posted a few on the local message boards. Vermont is great for low cost marketing as people still stop to read the boards and there are not so many messages (road side signs are outlawed!) bombarding folks that simple posters get lost in the mix.
Hopefully the first phase of re-branded marketing (from Chefadelic to Pizza Hippo) will go off smoothly. Fire Grilled Pizza is from last season's campaign, and in the same font. We'll see how much new web traffic they generate...
On a more global topic, Vermont has pending legislation requiring FRONT of the package labeling disclosing genetically modified foods (GMO) used as ingredients.
Many of us in the organic food movement believe (based on scientific research) GMO's are unhealthy. Also, current laws make organic crops unintentionally cross pollinated with Round Up Ready varieties of the same kind susceptible to intellectual property lawsuits. There is a ton of information out there on GMO's. Here is good place to start reading up if you want more info.
At any rate, Vermont's legislation would be the first of it's kind in the country. I personally believe people will STOP buying these poison "food" products if they realize the ingredients are tainted. Besides the genetic modifications (which pose any number of severe health risks), these crops are drenched in Round-Up. This stuff will kill you if you drink it. Why buy food products you know are sprayed with it??
Consider my father's on going battle with cancer. Superior athlete, in great shape, healthy diet, non smoker, moderate to light drinker, mostly wine and beer. When he asked his doctor why this happened to him, the doc said because of where you live, cancer alley in Louisiana. The same cancer causing chemicals being produced on the banks of the lower Mississippi river are being sprayed on our food. Go organic or go to bed, er take a dirt nap. Or at least raise the probability you and your family will have to go through emotionally, physically, and financially destructive chemo therapy. Trust me, you don't want this!
My advice, grow your own food. Live in the city? Get access to your roof and grow vertically! You can do it.
When consumers demand change, corporations listen. Talk with your wallet.
Support your local farmer's markets. STOP buying food based on what's cheapest. Just like everything else, what you PUT IN to your body has everything to do with what you GET OUT of it.
Trust me, I'm a hippopotamus.
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